Overview
Rijksmuseum aims to expand their market to an unknown market - China. Based on their data, the increase of museum's Chinese visitors are skyrocketed from the last three years, who also contributed a significant scales on ticketing as well as souvenir or leisure spent in Rijksmuseum.
Therefore, the museum dedicated a special team to empower their China strategy by designing and developing a user centred mini program in dual languages. With KPN and Tencent's technical support, the App was launched in July 2020. Under the tourism crisis affected by the COVID-19, the App provided a great virtual value for the potential visitors who are interested in the artworks in the Netherlands.
My Role: UX UI Designer
Working together with the creative design manager, I took the responsibility of design research, conceptualising, wireframing, prototyping, and finally using KPN backend for final launch.Project Type & Involvement
Work for Rijksmuseum & KPN
Product Design
Product Design
Timeline
Jan 2020 - Apr 2020
Platform
WeChat Ecosystem
